5 Simple Ways of Increasing Customer Satisfaction in Restaurants

5 Simple Ways of Increasing Customer Satisfaction in Restaurants

Do you run a successful restaurant but are struggling to think up new ways to increase your levels of customer service and customer satisfaction? Well, here are 5 additional simple ways to impress your guests and keep them coming back for more!

1. Create a great atmosphere

What impression do your guests first get when they see your restaurant sign? Really think about it. Does it say “Great food, great cleanliness, great service!”?  Or, does it just say the sign above your door needs a good clean?

First impressions are vital when creating a good atmosphere for guest satisfaction, so set them up well. Try cleaning the front of your Restaurant to give a new sheen to the outside of your premises. Any windows, doors or signs that could do with a quick and easy clean really can make a difference! Especially if your restaurant is near a busy road with pollution clogging up windows with fumes. This way will help your restaurant stand out from any competitors in the area before you’ve even tried!

So now that you have set your business up for a great first impression from the outside, it’s important to keep it going inside. Think about the smell of your restaurant. Does the kitchen smell enticing? Even from the customers’ first steps? If you’re trying to amaze your guests, why not create a wonderful atmosphere from the moment they enter by using Ambi Pur Set and Refresh. Using air fresheners in a restaurant can be a way to help achieve client satisfaction from their very first steps and make them feel as if they have escaped from the busy world outside!

Wondering how to achieve 24/7 freshness in your business? Read our article Simple ways to refresh the air!

2. Small surprises

Once your customers are through the door, try to surprise them by letting them know about any special offers, or special dishes that day. This will make them feel as if they have been lucky to find your restaurant, and will be a great example of excellent customer service right from the very start.


A great favorite among restaurant owners is to have a ‘Lunch-time Special’ in which a beverage, meal and dessert or side dish is included in one price. This offer allows guests to decide quickly what they want to eat, your chef to prepare many more of these dishes in advance, and for you to order more of the right ingredients that day, so not only are you and your staff more prepared, but your guests customer satisfaction will be achieved!

Other surprises which prove popular amongst guests are birthday specials (free desserts for people who have their birthday that day!) or new ways of serving classic dishes.

For example, try experimenting with different ways of serving rice, perhaps on a banana leaf or from an upturned and interestingly shaped bowl – this will always help in driving up that customer satisfaction!

3. Cleanliness

The lucky thing is - everyone knows how to clean! All of your employees have had a lifetime's worth of cleaning experience before they joined you, so all you have to do to get the one of the cleanest restaurant in the area, is to supply them with easy to use products to get your restaurant spotless!


Of course, one of the most important items to clean is your dishes because customers will notice anything dirty which is placed straight in front of them, and leave them feeling disappointed. So to keep them happy, and have them coming back for more, take a little help from JOY which is a surprisingly powerful dishwashing liquid to cut powerfully through grease!

Another great way to have a clean restaurant and to achieve good customer service is to find a routine that works for you, and then to stick to it! Create a cleaning rota in the bathroom, and create a timetable of who will clean what on what day. This way, your guests will be delighted with how hygienic your restaurant is every time they visit!

Are you sure your restaurant is as clean as it could be? Read our article on the 5 biggest cleaning mistakes some restaurants make sure you’re not tripping up at some common hurdles!

4. Great customer service

Think about once you’ve got your guests inside, what do they see? Perhaps you have a waiter or waitress coming out to greet them at the door and welcome them. Acknowledging your customers as soon as they enter is very important as it will make them feel comfortable.

How is your seating arranged? If you have tables by a window, make sure that no customers have their backs facing the view, as it wastes space and is a waste of a great asset if you’re by the sea or have nice surroundings.

After taking your guests order, make sure you highlight to your staff that it is important to check up on the customers once or twice during their meal to ensure they are satisfied. By doing so, they may also order extra beverages or side dishes, and will feel happier, so hopefully are more likely to order a dessert! Excellent customer service will usually lead to a better revenue, and better profit!

5. Happy staff = Happy customers!

But what's the secret of many restaurants to perfect customer service we hear you ask? The staff! Remember that everything good which happens in your restaurant will be because of you staff! Make sure that you keep your staff happy by engaging with them regularly, and ensuring that they are satisfied. Ask them if they think that anything could be changed around the restaurant to increase customer satisfaction, or to make things run smoother in the kitchen. Make them feel that they are important members of your team.


Be sure to talk to them on a personal level as well as a professional level, as it will gain their respect and trust. Do you remember the name of the chef's daughter? Ask your chef how she is feeling about her upcoming exams. Small details such as these will go a long way to making your restaurant have an incredible atmosphere!

By having a personal relationship with your employees, you will create a happy atmosphere in the restaurant and increase the satisfaction of the customer. Remember that your staff are representing you, so show off your best side!

So now you have some additional knowledge on 5 simple ways to make your guests leave more satisfied and amazed! There are many other good sources out there as well so we recommend you continue to keep an eye on them.

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