Reputation management is something you should start thinking about right from the very start. Before buying your washer, perhaps try visiting potential future customers such as local schools, hotels and hospitals and ask who does their laundry and how much they pay.
Once you’ve asked these questions, go and visit other Laundromats in your area, what kind of washing machines do they use? Do they have coin-operated self-service systems or are they full service with staff? Try to corner your market and offer something which isn’t already available in your area. By having a unique product, or a unique offer to your customers, customer satisfaction will look after itself!
Are you planning to have some machines for the public to use, and some for industrial use (for example a local hotels bed sheets)? If so, laundry capacity will be a very important factor for you to consider when buying an automatic washing machine.
Washing machines tend to come in three sizes
Choosing the right loading capacity for your washing machine is extremely important in saving you time in washing industrial loads, saving you money in electricity bills, and keeping customers happy that they haven't paid for huge washing machines if they only wanted to wash a small load.
Try to consider a front load washing machine. These types of washing machines enable you to have a thorough and clean wash with less water and even less time. As a laundry business, your decision to use less water will have a huge impact on the environment and your personal pocket. Thinking about your water use right from the start will keep you saving money and saving the environment right from the very beginning!
Try to find out by asking other Laundromat owners if your models are reliable, or if they break down often. Do your research reading online reviews and make sure that you have a quality guarantee with your purchase. Perhaps consider buying insurance for your property, and (if available) for the machines as well. Sometimes when buying washing machines, you can be given an extra option - that a professional plumber may come and install it for you, as well as be available 24/7 in case of emergency. Consider if your business needs this particular cover, and think about what your options would be in case of an emergency flood in your shop. Often getting such cover is a good idea as it will increase not only the reliability of your machines, but of your customers’ faith in your business, so ultimately leading to customer satisfaction!
How easy are your machines to actually use? Perhaps for an experienced laundry business it’s no trouble, but will it be easy for your other consumers and employees to operate? If you’re looking to buy coin operated machines make sure the complications are to a minimum for your customers. You can also try and have a staff be on standby to teach how to operate the machines. Remember, customer satisfaction can be easily increased by just keeping your machines easy to use!
Many laundry businesses like to save on space, and on time by buying a washing machine with a dryer function. This way, the employees only have to set and load the machine once, and then are able to focus on customer experience.
If you are looking to save on space in your business buying a combined washer and dryer is a good way of saving more room for more machines, or for the customers to have more space whilst waiting for the machines to finish. However, if you have more space, having separate dryers may actually cater more to the different needs of your potential customers.
Consider well the programs the machine has as these can actually make a big difference! Depending on your individual needs of your laundromat you may need to consider if quick wash or customizable programs will generally be used.
However, a great tip amongst laundry business owners are water saving machines. Some machines may be quite cheap compared to others, even claiming they are high-efficiency washers, but consider really how the quality differs from other more expensive machines. By investing in a good quality washer with an ‘eco setting’ you will be securing yourself with an energy efficient washer, and saving yourself money long term. Ensure to ask these questions from your washing machine supplier and get their advice as well!
Look after your washing machine, and it will look after you! Buying a good washing machine is of course important, but remember that you will have to take proper care of the machine to ensure it lasts as long as possible. Replacing a broken washer can cost a huge amount of money, and lose you potential clients in the process, so ensure that you know how to look after it right from the start.
Ask your machine supplier on how to best maintain the washing machine and you could also get a recommendation on what type of products best to use. We recommend that you consider high quality products such as Ariel right from the start as this product was designed also for washing machine use!
Read our Laundry Booklet for your Professional Needs to understand more about how to look after your washing machine!
Buying a good washing machine is very important in running your laundry business. Although you may end up paying more for a high quality automatic washing machine and dryer, you will see the results pay off in the longer run and will likely lead to higher levels of customer satisfaction especially if combined with using good quality products. Remember to always check with your machine supplier what other best practices are there to keep your machines well maintained and working in optimum efficiency!
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